Aston Martin needed a programme of invite-only launch events to promote the new Aston Martin Vanquish to high net worth
individuals. To follow that, they ran a UK Press Launch at The London Film Museum, Covent Garden. An exclusive audience of more than 500 Aston Martin owners and enthusiasts mingled with film and TV stars and society guests, as Chief Executive Officer Dr Ulrich Bez unveiled the new Vanquish. The glittering launch party featured bespoke interior design, accessory displays, lighting and bar.