Michelin 

Festival of Speed, Goodwood

Michelin wanted a more open stand at the Festival of Speed, to achieve higher dwell time and greater interactivity. I designed a stand with four entrances that increased footfall and drove visitors to interactive engagements. 

Improving on their previous stand, the upgrade included a retail area, that I named and branded, a VIP lounge and two separate roof terraces for people to chill out, enjoy the vibe and view the racetrack. Their now-famous Super Car Paddock was also given an upgrade with bolder branding to increase visibility within the wooded area.